ALBERT POPOV

Albert Popov is a bulgarian alpine racer. For his own personal branding i worked on brand strategy and visuallisation of his image - logos, colours, typography and other elements.

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Albert Popov’s brand is all about adrenaline and determination. His passion for alpine skiing is limitless, so his brand aims to push the boundaries of how Bulgarian alpine skiing is today. It is about being fearless and finding the perfect adrenaline rush as well as a reminder that success can be achieved through hard work and perseverance. Albert Popov as a brand is aspiring to help bulgarians unlock their own potential and explore the thrill of alpine skiing!