BORTE BRA, HJEMME BEST

Concept development for magazine design and targeted marketing in connection with the journeyman's test.

 

The magazine aims to inspire Norwegians to travel and explore Norway, rather than traveling abroad. Key parts of the project include target audience definition, naming and branding, design of visual identity, logo, and layout design.

 

Digital ads are used as a tool to increase awareness of the magazine, reach a wide audience, target marketing efforts, and engage readers.