SELMER

A school related, fictional project about strategically redesigning and rebranding an excisting law firm.

 

The fast changes and the increased competition in the lawyer industry results in the need of strengthening the company's marketing position. The law firm wants to show that they are a "different thinking actor" among the industry. There is therefore a need to develop a new visual identity.

​

The law firm wants to keep the same name, but there is no requirement to keep the logo or the color palette. The new identity must show that Selmer takes care of culture and people, works in partnerships and is close to its customers. They want to communicate clearly, retain long-term and repetitive clients and attract newly gratuated law students. The goal of the new identity is briging the law firm within the top three "top of mind" candidates for those who need business lawyers.